Success with system used by airlines, hotels removes emotion from rate setting, boosts bottom line.

Atlanta, GA (PRWeb) January 23, 2007 -- Post Properties, with nearly $2 billion in assets and over 21,872 apartment homes in 62 communities, is one of the largest developers and operators of upscale multi-family communities in the U.S. It is adapting to the changing lease-rental marketplace by upgrading its call center to 24/7 operations and utilizing web booking technology to accommodate Internet shoppers. Post is also gaining competitive advantage from its recent installation of a sophisticated revenue management system, a "next generation" enhancement of the systems used by airlines and hotels, to automate rate setting at nearly all its properties with noteworthy results.


"Post leverages new technology wherever possible to increase its operating efficiency and drive additional revenue," said President of Post Apartment Management Tom Wilkes. "In the second quarter of 2006 we embarked on a pilot program for optimizing our rates using a leading revenue management system called revolution LROsm and achieved outstanding results."

Enterprise revenue management systems are credited by firms outside multi-family for raising revenue as much as five to more than ten percent. They use sophisticated mathematics that determines optimal pricing based on competitive influences, historical performance and additional market factors. The systems recommend pricing for any given move-in date, unit and lease duration. Powerful technology instantly solves the millions of calculations necessary for enterprise-wide forecasting and rate-setting across dozens of unit types, offering dynamically updated rate recommendations as market conditions change.

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