November 22, 2009
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4.96 MB 2.63 MB
 

Google Adwords Policy Mistakenly Kills Small Businesses, PPC Expert Reveals How To Undo the Damage

Google, in an effort to boost the quality of its paid search engine results, inadvertently switched off the web site traffic to thousands of small business owners worldwide. This effectively shut down thousands of businesses. Now a solution that can drop cost per click 91% or more is available for free at http://www.Googleicious.com/freereport

Los Angeles, CA (PRWEB) August 31, 2006 -- "The Google Adwords system has been the most effective Pay Per Click advertising network since the day they began in 2000," says Landing Page Conversion Expert Mark Widawer "But the new Google Adwords Policy Change has resulted in an increase in the Cost Per Click -- that's the amount an advertiser pays when someone clicks on one of their ads -- sometimes from nickels and dimes to $5, $10 or more."


And that was Google's goal.

They wanted to raise the price of a click for advertisers whose websites provided a "low-quality" experience for Google's own users, a technique that would effectively raise the quality of Google's overall paid search results. But Google doesn't reveal a step-by-step guide to achieve their definition of Quality, leaving many legitimate small business owners forced to either pay 100 times more for a website visitor, or to abandon Google Adwords and look to other traffic sources.

Widawer discovered the 6-step "Recipe" that makes websites "delicious" to Google, consistent with the new Google Adwords policy. As Widawer said "I don't know any legitimate small business that can withstand an increase in customer acquisition costs of 100 times or more, so I tested what Google really means when they speak about 'Quality'."

Widawer has published the results of his testing and more available via a 26-page Special Report:

      To read the rest of this release, click here.      

Business - Podcast Date: Fri, 1 Sep 2006 14:45:41 -0700

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