Company also leverages PRWeb’s SEO and Web 2.0 capabilities for comprehensive news distribution.

Lanham, MD (PRWEB) September 12, 2006 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for corporate communications and public relations, announced today that Thompson Group (Thompson) has selected Vocus public relations software to help manage and automate its public relations efforts. The Vocus solution will enable Thompson to expand its media outreach efforts, generate more coverage and better utilize PR to drive bottom-line results.


Thompson is comprised of four companies, each with a distinct clientele. Its four primary business lines offer something for everyone: from designer linens to fashion apparel to premium cigars, gourmet coffee and specialty foods. Greg Hoffman, Public Relations Manager, Thompson Group, sought a solution with a robust, up-to-date database to effectively target and reach journalists in each of the company’s areas of focus.

“Vocus had the most complete database available to help us manage our media contacts,” said Hoffman. “Selecting an integrated solution like Vocus also allows us to track the effectiveness of our public relations efforts.”

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