A new paper from Media Logic is a must-read for education marketers who want to learn more about how TV can play an important role to attract a new generation in their student recruitment marketing efforts. "Should Your College or University Be on TV?" is now available for download at www.mlinc.com/whytv.

Albany, NY (Vocus) February 13, 2008 -- A new paper from Media Logic, a leading higher education marketing firm, offers valuable insight for higher education marketers who are considering adding television commercials to their student recruitment marketing efforts. Should Your College or University Be on TV? is now available for download at www.mlinc.com/whytv. The paper sheds new light on the role of television advertising and the use of traditional media to effectively meet Gen Y expectations.


Online social networking has become so deeply embedded in the lives of today's teens that it rivals television for their attention. While most college recruiters now embrace the use of social media such as blogs, message boards, podcasts and social networking sites (including Facebook and MySpace) to reach prospective students, many have set aside traditional media channels as a means to connect with students. However, TV can still be a smart choice for some college and university student recruitment programs.

Should Your College or University Be on TV? poses five thought-provoking questions that savvy higher education marketers must ask themselves to understand if TV is right for their student recruitment strategy.

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