Media Logic's new paper "Pump Up Marketing ROI Through Proactive PR" is a must-read for savvy marketing professionals who want to learn how to turn a proactive PR strategy into a low-cost lead generation tool. "Pump Up Marketing ROI Through Proactive PR" is now available for download at www.mlinc.com/proactivePR.

Albany, NY (Vocus) January 24, 2008 -- A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, details how today's savvy marketers can pump up their marketing ROI by using a web-optimized PR strategy. A proper mix of technology and insight can transform your press releases into proactive, low-cost lead generation tools. Pump Up Marketing ROI Through Proactive PR is now available for download at www.mlinc.com/proactivePR.


A proactive PR strategy leverages new media tools such as hyperlinks, podcasts, RSS feeds, social media tags and keyword tagging. These tools offer companies the greatest potential to drive your PR messages across the Internet and deliver them directly to the desktops of your desired audience.

Pump Up Marketing ROI Through Proactive PR is a must read for marketers looking to use PR to target media contacts and highly sought prospects for greater marketing ROI.

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