A new paper from Media Logic is a must-read for financial service professionals looking to tailor marketing strategies and product development to the Generation X audience and unlock this age group's immense marketing potential. "Generation X: Insights for Financial Service Marketers," is now available for download at www.mlinc.com/generationx.

Albany, NY (PRWEB) September 27, 2007 -- A new paper from Media Logic, a BtoB Magazine "Top 50" marketing agency, profiles why understanding Generation X's need for control and how they define their "American Dream" plays a significant role for financial service marketers looking to unlock this age group's immense marketing potential and turn a tough challenge into a prime marketing opportunity. Media Logic's new financial service paper -- "Generation X: Insights for Financial Service Marketers," is now available for download at www.mlinc.com/generationx.


Generation X: Insights for Financial Service Marketers is a must-read for financial service professionals looking to tailor marketing strategies and product development to this audience. The psychographic insights in this paper will provide the foundation for targeting Gen Xers and capturing a greater share of this segment.

"Marketing to Generation X presents financial service companies with a complex marketing challenge because it is smaller in size than the technology-driven Generation Y and lacks the spending power of Baby Boomers," says Christina Smith, vice president/management supervisor of financial service accounts at Media Logic. "But Generation X's need for financial products and services is greater than any other age group and with the right understanding of this audience, marketers who are willing to take on the challenge of building deeper relationships with this segment can change the paradigm and be rewarded with great marketing opportunities."

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