A new paper from Media Logic discusses how higher education marketers can attract the "right" prospective students, improve student search and maximize the cost-effectiveness and performance of their student recruitment efforts. "Student Search Optimization™: Minimize Risk, Maximize Yield" is now available for download at www.mlinc.com/maximize.

Albany, NY (PRWEB) August 30, 2007 -- A new paper from Media Logic, a leading higher education marketing firm, offers valuable insight for higher education marketers who want to improve their student search and maximize the performance of their student recruitment marketing efforts. "Student Search Optimization™: Minimize Risk, Maximize Yield" is now available for download at www.mlinc.com/maximize and unravels the mystery behind attracting the "right" prospective students and details how measuring and refining search programs enhances the cost-effectiveness and performance of student recruitment efforts and improves yield to make the most of valuable marketing resources.    


Student Search Optimization (SSO) is Media Logic's holistic search marketing program for higher education, blending the essentials of branding and direct response marketing with web analytics. SSO delivers intelligence in real time, so marketers can make critical decisions about media, targets and messaging when they matter most and take student recruitment to the next level. Click here to listen to a podcast from one of Media Logic's higher education experts, Randy Burge, vice president/management supervisor of higher education accounts, as he shares his insight about Student Search Optimization and discusses how it can enhance student recruitment for higher education marketers.

Student Search Optimization: Minimize Risk, Maximize Yield is a must read for higher education marketers who want to:
• Excite and attract the "right" prospective students
• Engage students through experiential marketing and personalized communications by delivering the most compelling messages at the most appropriate time
• Nurture and move prospects strategically and effectively through the application, enrollment and matriculation process
• Measure and refine communications to respond to changing conditions
• Ensure that each dollar you spend is working as hard as possible
• Read about how the Johnson School at Cornell University expects to increase revenue by $1.4 million this year

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