A new paper from Media Logic discusses how the current economic crisis will shape the purchasing behavior of Generation Y and is a must-read for marketers looking to capture Generation Y's market share. Media Logic's new paper, The Impact of Today's Financial Crisis on Generation Y, is now available for download at www.mlinc.com/generationy. Listen to our podcast at http://prwebpodcast.com/releases/pod1708284.htm).

Albany, NY (PRWEB) December 11, 2008 -- A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, discusses how the current economic crisis will shape the purchasing behavior of Generation Y. Media Logic's new paper, The Impact of Today's Financial Crisis on Generation Y, is now available for download at http://www.mlinc.com/generationy.

The Impact of Today's Financial Crisis on Generation Y is a must-read for marketers looking to successfully tailor marketing strategies and product development to this audience. The insights highlighted will provide the foundation for targeting Gen Yers and capturing a greater share of this marketing segment. Topics discussed include:
• How Generation Y will be impacted by the current financial crisis
• What attributes Gen Y looks for in a brand and why
• How to create brand allegiance with Gen Y
"Generation Y is young, smart, know what they want and, up until this point, have found a way to get companies to pay them mind," says Josh Martin, marketing director at Media Logic. "They are a force. Not only are they large in sheer numbers, but they have the technology and desire to work in concert with one another to effect change. They certainly have the ability to break brands, but brands that are positioned correctly can also the reap benefits of a lifetime of brand allegiance."

Click here to listen to a podcast from Josh Martin as he discusses the keys to capturing the Generation Y market.

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